Components of a good e-commerce site
Many of your competitors are already doing business through the Internet. You read that yearly growth rate of e-commerce is over 25 percent. E-commerce segment for the businesses that sells to other businesses or B2B, as it is called, is escalating even in a better pace. Naturally, at one point, you too decide that you need to have a piece of this action! But, what are the main characteristics of a good e-commerce site that you must consider even before you build one?
A small research will show that there are numerous choices for you to make your business presence online. In fact, you can be overwhelmed with all the possibilities that are available on the Internet to build an e-commerce website.
However, it is important to plan your website before even shop around for tools to build your site. There are some basic components that all e-commerce sites include, such as product or service description pages, a shopping cart - so that buyers can select and keep items from your product list till they generate a purchase order or an invoice, a payment mechanism: so that buyers can pay for your products online or offline. But, you also need to pay attention to the following crucial aspects:
1. Product information Buyers take their decision whether to buy a product from your site or not depending on the information that you provide. That’s why the product should have a clear and high-quality picture, short and detailed specifications. If necessary add attachments of diagrams, sketches, video etc. along with the product specification. Write clearly and prominently all sales terms and after sales supports terms, etc.
If you have many products, it is better to use an industry standard classification system to categorize your products. The goal is to have all the information related to the product available on the website, so that the customer can take a positive buying decision instantly.
2. Different Ordering Methods The ultimate goal of your e-commerce site is to make sales. Many people still do not feel comfortable to make payments through online transactions. You would be better off if you include ordering processes by fax, telephone and ordinary mail. In fact, to have a telephone number for customer support and order is a must for any e-commerce site as it gives buyers some extra feelings of security. That way they know that they can always talk to a live person if anything goes wrong.
3. Different Payment Methods Although credit cards are by far the most acceptable means of payments on the Internet, you should definitely consider other methods as well. For small payments, Paypal is becoming increasingly a popular mode. All e-commerce sites should integrate this to their payment methods. More options include: Electronic checks, e-bullion, Offline bank transfer etc.
4. Shopping Cart with Tax Calculation In your search for shopping carts look for the ones, which have different tax calculation mechanisms inbuilt. If you are located in a province or state where your regional tax gets calculated on top of the federal or vice versa, your shopping cart should have the ability to calculate them correctly.
5. Guarantees As money back guarantees are becoming increasingly common on online sales you should consider prominently posting your money back guarantee on you website. Be sure to make your money back guarantee generous! Customers are becoming pickier on this issue. For example if you sell knowledge base products like e-books, reports etc. make your hundred percent guarantees at least of two months. For tangible products, after sales warrantees should be also considerably generous. Customers should feel completely secured to buy at your website.
6. Privacy Policy Your website must have a privacy policy. Customers are very concerned about the information that they are relaying to you. You must clearly explain them what you plan to do with the various information that you collect from your customers. If your site is planning to use cookies, make sure that you covered this aspect in your privacy policy too.
7. Security If your website collects sensitive information from your customers, you should use security systems like SSL (Secure Socket Layer). This guarantees that the data provided by your customer will not fall into the hand of a malicious hacker while transferring from his computer to the web server. This also will reassure your customers that you are truly concerned about the security of their personal and sensitive information.
Once you know how to handle all the above mentioned aspects, go ahead and look for a great tool to build your dream e-commerce website and make money online!
Starting business on the web.
Savvy shoppers would prefer online shopping, they can easily research and compare products, read reviews and select a trustworthy and best rated online retailer with best pricing. Market research and business plan are the important steps in starting any online business. Based on your product type, business category, supply and demand for your product, your would perform a different market research. If your product is a common product with a lot of demands, it requires different marketing than if your product is unique and specialized.
There are some fundamental differences between doing business online and doing business the traditional way. Before you design your business web site, you must know what specific goals you desire to achieve with your business web site, determine how best to meet your goals based on your budget, and then determine what software and services you will use to design your e-commerce web site.
A web site is a lot more or even a lot less than a traditional store. There are more considerations with ecommerce web site design versus a traditional store. Web design considerations include:
Customer Friendly: Present a professional image, offer customer convenience, have good sales copy, and just make it easy for the customer to make the desired response (click, lead, sale).
Search Engine Friendly. For most online businesses, most customer traffic comes from search engines like Google, Yahoo!, or MSN. If part of your e-Commerce web site design strategy is to generate search engine traffic, you will need search engine optimization expertise to succeed. Buy it or grow it.
What is e-commerce?
Electronic commerce, commonly known as e-commerce, consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks. The amount of trade conducted electronically has grown extraordinarily since the spread of the Internet. A wide variety of commerce is conducted in this way, spurring and drawing on innovations in electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web at least at some point in the transaction’s lifecycle, although it can encompass a wider range of technologies such as e-mail as well.
A large percentage of electronic commerce is conducted entirely electronically for virtual items such as access to premium content on a website, but most electronic commerce involves the transportation of physical items in some way. Online retailers are sometimes known as e-tailers and online retail is sometimes known as e-tail. Almost all big retailers have electronic commerce presence on the World Wide Web.
Electronic commerce that is conducted between businesses is referred to as Business-to-business or B2B. B2B can be open to all interested parties (e.g. commodity exchange) or limited to specific, pre-qualified participants (private electronic market).
Electronic commerce is generally considered to be the sales aspect of e-business. It also consists of the exchange of data to facilitate the financing and payment aspects of the business transactions.
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