Blogs: Writing a good content
List after list have been compiled by bloggers on the things that make blogs successful - but on every one that I’ve ever seen has been a statement about content being the ultimate key. ‘Content is King’ is a catch cry that has echoed through the blogosphere for years and while at times I think it’s been used to the point of ignoring other aspects of what makes a successful blog - it really is what a good blog boils down to.
What is Good Content?
Ultimately defining what is ‘good content’ is a subjective exercise (perhaps in a similar way to defining what is a ‘good book’ or a ‘good movie’) and so a post like this one is likely to cause a little debate as each person will define it differently depending upon their personality, their needs, the topic that they are talking about and perhaps even their ethics. Not only will bloggers themselves each have a different view on what is ‘good’ content - but readers tend to also. I know that every time I ask for feedback on ProBlogger and what I write more about I get a real spectrum of responses.
Future posts in this series is an attempt to unpack some of the elements of content that might go towards making it good - or not. At most points along the way there will be debate but hopefully out of it readers will be able to mix and match the elements and identify what works for them.
So without any more introductory remarks, lets get into it with the first element of writing quality content:
Usefulness and Uniqueness - As this post is a part of a series of posts that get back to the basics of blogging and so I will start unpacking the topic of ‘writing good content’ with perhaps the most basic and obvious point of all:
‘for a blog to be successful your content needs to be useful and unique to your readers’
As I say - it’s not rocket science but it’s a factor that I think bloggers need to continually be asking themselves about as they review their blogging. Is your blog useful?
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