Google Search Engine: Organic or Adwords?
What follows is some basic information about Google “organic” listings (the free ones) and Google “AdWords” listings (the paid ones).
The key differences:
Organic are the free listings where results are ranked solely according to relevance. Performing well in the organic results takes time and skill. Help from an experienced search engine expert may be needed.
AdWords, also known as pay-per-click. are the paid listings that appear under ‘sponsored links’ or in a yellow box on Google search results pages. With this approach, a site owner nominates a series of keywords and then bids for how much they are willing to pay for each site visitor attracted by their listing.
Here are a few basic questions to help you decide which avenue is going to serve your business best.
