Basics of web hosting
Finding the Right Host
Finding the right web hosting company is the first important business relationship for a Web Site Owner. You’ll be paying the web hosting company to look after your site. Therefore choosing the right host for your site is important for anyone that uses or depends on it.
A good Web host will reflect well upon you
How your chosen web host looks after the server that hosts your site will reflect on you as the owner of the site. If the site is often unavailable due to unreliable servers, poor server configuration or even more traffic than the server can handle, then this will give the impression that you are someone who doesn’t really know what they are doing.
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Tips on effective web design
The First rule that every web designer should follow is to create a fast loading web site. You might have a great design but very few people are going to see it if it takes a long time to load. While designing a web site always think about how long it will take to load. Try out our tips to build a great looking web site that also loads fast.
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Monitor Your Web Site’s Performance
The goal of monitoring performance is to ensure that, at any given time, your site is available to visitors and that your pages load quickly. There are numerous ways to measure the performance of a site, and an increasing number of tools and services can help. Use this checklist to learn what aspects of performance are critical to e-commerce success, so you can choose the monitoring method that’s right for your business.
Essentially, Web performance monitoring consists of measuring various components of a site’s performance at regular intervals. How do you know exactly what a monitoring program should measure? Think about the real-world equivalent of your online business, a brick-and-mortar store. In order to have a satisfying shopping experience, customers must be able to get into the store, move around the sales floor without hindrance, and view merchandise quickly and conveniently.
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What is a Search engine spider or search engine robot?
A “software spider” is an unmanned program operated by a search engine that surfs the Web just like you would. As it visits each Web site, it records (saves to its hard drive) all the words on each site and notes each link to other sites. It then “clicks” on a link, and off it goes to read, index and store another Web site.
The software spider often reads and then indexes the entire text of each Web site it visits into the main database of the search engine it is working for. Recently many engines such as AltaVista have begun indexing only up to a certain number of pages of a site, often about 400, and then stopping. Apparently, this is because the Web has become so large that it’s unfeasible to index everything.
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Increase your website traffic naturally
It is true that the best way to obtain lots of targeted traffic (customers) is to acquire it based on relevance, via the search engines. Various studies show that anywhere from 83% to 92% of first time visitors to a web site find it through the search engines. That’s an incredible statistic. If you are not acquiring those customers as a result of a relevant query, then they will be disappointed. They may be disappointed with the search result, but more likely, they will be disappointed with your web site.
In the online world that’s your first impression. We all know how important a first impression is. You can never get a bad one back, and a good one will carry you a long way. You have to make sure that the search engines are sending you visitors that are looking for your products or services. If your web site matches their interests, they will remember it, and come back, even if they do not make a purchase on that visit. If they find it irrelevant, they may have subconsciously formed a negative opinion of your online business, through no fault of your own.
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